Job Description

Job Description

Job Description

The Marketing Specialist of Continuing Education is responsible for supporting the execution of marketing campaigns for social media and events. Under the supervision of the Continuing Education Director, the Marketing Specialist will be responsible for executing all direct contact efforts with leads, prospects, current students and the enrollment process.

Essential duties and responsibilities:

• Speed-to-Lead Accountability : Ensure that all new leads from social media and digital campaigns are contacted within five minutes to maximize conversion rates
• Inbound social inbox management: Provide an immediate response to all messages received through social media platforms, prioritizing high-intent prospects for closure or effective transfer to Admissions
• Direct Outreach Execution: Manage all direct contact platforms, including SMS (text) and email campaigns, to engage prospects
• Full-Cycle Conversion: Take ownership of the prospect journey for Continuing Education, from initial contact to confirmed enrollment. Focus on achieving final results, moving beyond simple outreach
• Candidate Closing: Responsible for directly contacting candidates who inquire via social media and completing the enrollment process
• Campus Liaison: Maintain regular coordination with admissions teams and campus directors to prioritize lead lists, active campaigns, and high-opportunity programs
• Content Collaboration: Coordinate specific messaging and creative assets for each platform to ensure brand and campaign consistency
• List Optimization: Work with the data/reporting team to manage and 'impact' prospect lists provided by campuses for targeted outreach
• Data Visibility: Provide clear, consistent performance reports to the Marketing Director, Admissions and other stakeholders
• Measurement and optimization: Track the results of every initiative to measure enrollment impact and identify opportunities for process improvement

Education/Experience:

• Bachelor’s degree in Business Administration, Marketing, or related fields
• Minimum of one (1) year of experience in a post-secondary educational institution
• At least 2 years of experience in Admissions, Marketing and or Sales

Language Skills:

• Full professional fluency (verbal and written) in both Spanish and English is required

Qualifications/Competencies:

• Comfortable and competent in making presentations to groups
• Written and oral proficiency in English and Spanish
• Ability to effectively present information to senior executives, public groups, and large audiences
• Effective communication skills: verbal, presentation and listening
• Excellent technological skills; MS Office, Teams, Skype, Campus Vue, Campus Nexus, Velocify, Anthology, among others
• Good judgment, problem-solving, analytical, and decision-making skills
• Strong ethics
• Ability to meet deadlines in a fast-paced, time-sensitive environment
• Ability to overcome objections with positive outcomes

Equality Employment Opportunity / Affirmative Action for minorities/Females/People with Disabilities/Veterans

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