Job Description
Reese Roofing & Construction is a veteran-owned, family-operated roofing and general contracting company serving the Brandon, Florida area. As a fast-growing business focused on craftsmanship, service excellence, and measurable results, we are seeking a Performance Marketing Manager to lead and execute our digital marketing and lead generation strategy.
This role is responsible for consistently generating high-quality inbound leads that convert into revenue. The Performance Marketing Manager will take ownership of campaign execution, performance optimization, and marketing systems that directly support company growth.
This is a hands-on, results-driven position where success is measured by lead quality, conversion performance, and
direct contribution to revenue growth.
Key responsibilities include: - Own and execute integrated SEO, PPC, and lead generation strategies to drive qualified traffic and high-quality leads
- Optimize local search presence, including Google Business Profile and local SEO performance
- Manage and improve digital advertising campaigns across platforms such as Google Ads and Meta Ads Manager
- Build, test, and refine lead generation funnels, landing pages, and conversion tracking systems
- Monitor and analyze campaign performance using key metrics such as cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS)
- Ensure alignment between marketing activity and sales outcomes through proper tracking, reporting, and CRM integration
- Collaborate with internal team members to ensure effective lead handoff and performance visibility
- Manage and scale advertising budgets while improving efficiency and lead quality
- This role plays a critical part in the company’s growth and requires a proactive, performance-focused approach to marketing execution and optimization.
Requirements
Required Qualifications:
- Minimum 3+ years of hands-on experience managing SEO, PPC, and digital lead generation campaigns for local service-based businesses (home services experience strongly preferred)
- Proven track record of generating qualified leads through Google Ads, Meta Ads Manager, and local SEO strategies (including Google Business Profile optimization)
- Demonstrated ability to manage campaigns tied directly to revenue outcomes, not just traffic or impressions
- Strong proficiency with Google Analytics, Google Search Console, and CRM systems for performance tracking, reporting, and lead management
- Experience building, optimizing, and managing lead generation funnels, landing pages, and conversion tracking systems
- Ability to manage and scale digital advertising budgets while improving cost efficiency and lead quality
- Strong understanding of key performance metrics including cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS)
- Experience aligning marketing performance with sales outcomes and working alongside sales teams to improve conversion rates
- Highly accountable, self-managed, and results-driven with the ability to take ownership of performance without constant oversight
- Applications without specific campaign examples and performance metrics will not be considered.
Additional Requirements:
- Must provide examples of campaigns personally managed, including performance metrics (CPL, CPA, ROAS, or similar)
- Must be able to clearly explain strategy, decision-making process, and results from past campaigns
- Must be comfortable working in a fast-paced, performance-driven environment with clear expectations and measurable outcomes
Preferred Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- Experience working in roofing, construction, or other home services industries
- Hands-on experience using SEO tools such as SEMrush or Ahrefs for keyword research, competitor analysis, and performance tracking
- Experience working with CRM and marketing automation platforms such as GoHighLevel, HubSpot, or Proline
Benefits
Time Off & Work-Life Balance
- Paid time off (PTO) after probationary period
- Paid holidays (company-recognized)
- Consistent schedule with expectations aligned to business needs
- Opportunities for hybrid work based on performance and company needs
Training & Professional Development
- Full onboarding and training on all systems (CRM, dialer tools, roofing basics)
- Ongoing coaching to improve communication, scheduling, and customer interaction
- Clear path for advancement within the company
- Career growth opportunities in Sales, Operations, or Management
Company Culture & Perks
- Work with a veteran-owned, family-operated, and locally supported company
- Team environment focused on accountability and performance
- Modern tools and systems to support efficiency (CRM, automation, AI tools)
- Recognition for performance, milestones, and customer service
- Fast-growing company with long-term stability
- Team events, lunches, and community involvement opportunities
Meaningful Work
- Help homeowners protect one of their most important investments
- Be part of a team delivering reliable, high-quality roofing solutions
- Contribute to a company focused on service, craftsmanship, and long-term relationships
Job Tags
Local area