Job Description

Are you interested in a career in marketing with upward mobility and an opportunity to learn from experts in the industry? We’re in search of a dynamic marketing coordinator to support our senior staff in accomplishing our marketing objectives. An excellent fit for this position is a team player who is a dynamic thinker with creative ideas. We welcome applicants with excellent project management skills, a knack for innovation, and a proven track record of success. Responsibilities: • Monitor and maintain content across all platforms including website, mailing lists, SEO, and analytics to keep content current • Write social media content, web content, blogs, and other copy that contributes to our overall marketing strategy and goals • Play a key role on the marketing team in advising on and contributing to digital, advertising, and marketing strategies • Run our social media accounts and return messages to inquiries • Deliver reports on monthly analytics across web and social platforms and advise on improvements Client Intake & Lead Qualification • Respond to inbound leads within 10 minutes (yes, we track this) • Qualify and screen potential new clients using structured intake questions • Identify urgency, motivation, legal issue fit, and potential conflicts for attorney review • Schedule qualified leads for initial consultations—quickly and accurately • Ensure every person who contacts the firm is helped (consultation, referral, or resources) Pre-Engagement & Follow-Up • Manage the full pre-engagement glidepath to improve show-up rates • Prepare attorneys or sales staff with complete intake information • Prepare engagement agreements and follow up for signature and payment • Re-engage no-shows, non-signers, and leads who weren’t ready yet • Execute GAS (goodwill) calls to former clients Marketing Support • Assist with the execution and approval of digital, print, and social media marketing • Maintain clean, accurate CRM data (Lawmatics preferred) • Track and report marketing KPIs • Coordinate with third-party marketing vendors • Research and schedule local networking and community outreach events • Support the firm’s Strategic Marketing Plan • Gather KPIs for Weekly Marketing Meetings with the CMO Marketing Events Researching, identifying, and coordinating local marketing and business development opportunities , including: • Community events • Professional networking groups • Industry-related functions • Chamber of Commerce and association events • Registering, scheduling, and attending in-person networking events on behalf of the firm • Representing the firm professionally at events to: • Build awareness of the firm’s services • Develop referral relationships • Drive qualified leads back to the firm Serving as the on-site point person for: • Firm-sponsored events • Community outreach initiatives • Educational or promotional appearances Coordinating event logistics, including: • Registration and scheduling • Marketing materials and signage • Follow-up lists and post-event reporting Capturing contact information from prospects and referral partners and ensuring: • Timely CRM entry • Proper source attribution • Structured post-event follow-up • Working with attorneys, firm leadership, and marketing vendors to align event strategy with the firm’s overall marketing plan. Tracking and reporting event ROI, including: • Leads generated • Referrals initiated • Consultations scheduled • Maintaining a consistent, professional brand presence at all events. Qualifications: • 2 or more years of experience in an ad agency environment or related environment • Must possess excellent project management skills, communication skills, and a strong work ethic • Experience with social media platforms, CRM, CSM, and public relations • 4-year degree in Marketing, Journalism, Business, or related field required • Must exhibit strong understanding of latest marketing trends • Education and/or experience equivalent to a bachelor’s degree 2+ years of experience in one or more of the following: • Client intake or client services (law firm, professional services, or healthcare preferred), Marketing coordination or execution • Inside sales or consultative sales Proven ability to: • Qualify and screen inbound leads • Ask structured intake questions • Assess urgency and motivation • Identify fit vs. non-fit prospects • CRM experience (Lawmatics strongly preferred; HubSpot/Salesforce acceptable) • Comfortable with high-volume phone work and follow-ups • Able to handle sensitive conversations with empathy and professionalism Compensation: $54,000 base salary +

• Client Intake & Lead Qualification • Respond to inbound leads within 10 minutes (yes, we track this) • Qualify and screen potential new clients using structured intake questions • Identify urgency, motivation, legal issue fit, and potential conflicts for attorney review • Schedule qualified leads for initial consultations—quickly and accurately • Ensure every person who contacts the firm is helped (consultation, referral, or resources)Pre-Engagement & Follow-Up • Manage the full pre-engagement glidepath to improve show-up rates • Prepare attorneys or sales staff with complete intake information • Prepare engagement agreements and follow up for signature and payment • Re-engage no-shows, non-signers, and leads who weren’t ready yet • Execute GAS (goodwill) calls to former clientsMarketing Support • Assist with the execution and approval of digital, print, and social media marketing • Maintain clean, accurate CRM data (Lawmatics preferred) • Track and report marketing KPIs • Coordinate with third-party marketing vendors • Research and schedule local networking and community outreach events • Support the firm’s Strategic Marketing Plan • Gather KPIs for Weekly Marketing Meetings with the CMOMarketing EventsResearching, identifying, and coordinating local marketing and business development opportunities, including: • Community events • Professional networking groups • Industry-related functions • Chamber of Commerce and association events • Registering, scheduling, and attending in-person networking events on behalf of the firm • Representing the firm professionally at events to: • Build awareness of the firm’s services • Develop referral relationships • Drive qualified leads back to the firmServing as the on-site point person for: • Firm-sponsored events • Community outreach initiatives • Educational or promotional appearancesCoordinating event logistics, including: • Registration and scheduling • Marketing materials and signage • Follow-up lists and post-event reportingCapturing contact information from prospects and referral partners and ensuring: • Timely CRM entry • Proper source attribution • Structured post-event follow-up • Working with attorneys, firm leadership, and marketing vendors to align event strategy with the firm’s overall marketing plan.Tracking and reporting event ROI, including: • Leads generated • Referrals initiated • Consultations scheduled • Maintaining a consistent, professional brand presence at all events.

Compensation:
$54,000 per year

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