Job Description
Digital Marketing Manager Position Overview The
Digital Marketing Manager plays a critical role in supporting a $40M direct-to-consumer Pella branch serving all of North Texas. This position will help lead a growing marketing organization designed to compete with the best direct-to-consumer marketers in the nation-backed by the strength and stability of a 100-year-old American manufacturing brand.
This is a highly visible and impactful role that requires a self-motivated, innovative, and results-oriented professional. The Dallas-Fort Worth (DFW) branch functions as a
test market where new digital strategies are developed, refined, and scaled across the broader Pella network. The successful candidate will be values-driven, technically adept, and passionate about driving measurable growth through digital channels.
This is an exceptional opportunity for someone who thrives in a fast-paced, entrepreneurial environment and is eager to make a significant contribution to a nationally respected brand.
Key Responsibilities Strategic Leadership - Develop and execute comprehensive inbound and outbound marketing campaigns focused on building a best-in-class digital lead generation engine.
- Partner closely with branch leadership and the sales organization to align marketing strategies with operational goals and revenue objectives.
- Lead the shift from traditional brand marketing toward measurable consumer demand generation and digital performance marketing.
Digital Marketing Execution - Plan and manage integrated digital campaigns across web, SEO/SEM, email, social media, and paid digital advertising channels.
- Oversee and continually optimize the company website and landing pages to drive engagement, conversion, and organic growth.
- Manage external partners and agencies to ensure consistent execution, brand integrity, and performance accountability.
- Leverage analytics and KPIs to measure campaign effectiveness and deliver actionable insights to leadership.
- Optimize conversion rates through testing, user experience improvements, and funnel optimization.
Technical Marketing Operations - Own and maintain all digital infrastructure and marketing technology systems, including CRM, call center lead processing, and integrations.
- Manage data quality, lead attribution, and reporting to ensure accuracy and accountability across marketing and sales teams.
- Support development of content and creative assets, ensuring brand consistency across all channels.
- Oversee approximately $3M in annual marketing budget allocations and performance reporting.
Cross-Functional Collaboration - Serve as the primary liaison between marketing, sales operations, and external vendors.
- Communicate results, insights, and recommendations through regular reporting and executive presentations.
- Champion brand integrity and consistency across all digital and customer-facing platforms.
Qualifications & Experience - Bachelor's degree in Marketing, Communications, Business, or related field.
- 5+ years of progressive experience in digital marketing management with a strong emphasis on lead generation, technical marketing, and performance optimization.
- Demonstrated success managing large-scale digital advertising budgets ($3M+).
- Advanced understanding of Google's digital marketing ecosystem (Ads, Analytics, Tag Manager, Search Console, etc.).
- Proficiency with CRM and marketing automation platforms; experience integrating data across systems.
- Intermediate proficiency in front-end development (HTML5, CSS) to build and iterate landing pages.
- Prior agency or multi-channel B2C marketing experience preferred.
- Strong analytical mindset with proven ability to turn data into actionable strategies.
- Excellent communication and leadership skills with the ability to influence across departments.
What We Offer - Competitive salary and benefits package.
- Hands-on experience with marketing technology and data.
- Opportunities for career growth and professional development.
- A collaborative and innovative team culture.
Why Pella DFW Pella Windows & Doors of DFW/WTX is a locally owned and nationally recognized leader backed by the Pella Corporation-a century-old, family-founded company known for innovation, integrity, and quality. At Pella DFW, we innovate locally, build careers intentionally, and invest in people who share our commitment to excellence and growth.
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